Adanola, the popular activewear brand, is making waves in the fashion industry with its recent collaborations and expansions. After successfully launching in Harrods and expanding in the US through Bandier, Adanola has teamed up with renowned model Rosie Huntington-Whitely to introduce an exciting new 10-piece capsule collection.
The collection is a result of Huntington-Whitely curating her favorite pieces from Adanola to create five effortless looks. With careful consideration to her personal style and values, Rosie handpicked versatile items that reflect her fashion preferences.
Included in the 10-piece edit are must-have items such as an oversized cotton sweatshirt and sweatpants in a stylish dark grey hue. Adanola’s signature logo pieces are also featured, including the ADA short-sleeved T-shirt and the logo cap with cream and black embroidery. The collection further offers the trendy Ultimate unitard in olive green and the Ultimate Leggings made from a light fabric with a four-way stretch and a higher waistline for extra support and contouring.
One of the best things about this collection is its inclusivity. Adanola caters to a wide range of sizes, starting from UK size 4 and going up to size 20. The brand aims to make its stylish and comfortable activewear accessible to all by offering prices starting as low as £14.99.
Rosie Huntington-Whitely’s impressive experience in the fashion industry, particularly the intimate wear sector in the UK, makes her the perfect fit for Adanola’s new collection. Her expertise and impeccable style bring a fresh perspective to the brand.
This collaboration couldn’t have come at a better time for Adanola, as the brand is experiencing remarkable growth. Recently, the company announced a phenomenal 311% rise in gross sales for the 2022/23 period and a remarkable increase of 250% in its active customer database. Additionally, Adanola has more than doubled its headcount in the past year, demonstrating its commitment to expansion and innovation.
With the launch of this exciting 10-piece collection in collaboration with Rosie Huntington-Whitely, Adanola solidifies its position as a leading activewear brand. This partnership not only brings together two influential forces in the fashion industry but also offers customers a curated selection of stylish and functional pieces to enhance their everyday wardrobes.
Sources:
– Adanola Official Website
– Harrods Official Website
