In a landmark partnership, Fjällräven, a renowned Swedish outdoor brand, has joined forces with Acne Studios, another iconic Swedish label, to give a fresh spin on some of Fjällräven’s classic outdoor pieces. This exciting collaboration sees the fusion of Acne Studios’ signature style with Fjällräven’s well-loved Kånken backpack, as well as parkas, convertible trousers, and t-shirts. The result is a collection of eleven gender-neutral designs, totaling 38 pieces when accounting for various color options.
The Acne Studios x Fjällräven collaboration showcases a vibrant color palette inspired by the brands’ shared Swedish heritage. Jonny Johansson, Acne Studios’ Creative Director, expressed his pride in introducing the Swedish brand to a global audience. To create a collection that is simultaneously “naïve and fresh,” Acne Studios enlisted young designers to infuse their distinct perspectives into the garments. The final product features military prints reimagined in bold hues and utilitarian essentials like sleeping bags elevated into luxury accessories.
Henrik Andersson, Fjällräven’s head of innovation and design, shared his enthusiasm for the joint effort, highlighting the blend of Fjällräven’s timeless functionality with Acne Studios’ artistic flair, resulting in a completely innovative offering. The collection is set to launch on September 6, 2018, with price points ranging from 130 to 1,100 euros. Fashion enthusiasts can shop the collection at Acne Studios’ global stores, both brands’ online platforms, and select Fjällräven boutiques in major cities.
Acne Studios’ key markets include the US, the UK, and Canada, with products available through 800 multibrand retailers and 67 e-commerce sites. The brand recently shifted its focus to producing a single womenswear collection per season, diverging from the industry norm of frequent releases. The collaboration between Acne Studios and Fjällräven represents a significant milestone for both brands, promising to captivate fashion lovers worldwide.
To check out the collaboration collection, visit Acne Studios and Fjällräven.
