Embracing the challenges posed by the global pandemic, Acne Studios took a bold step towards innovation by presenting their SS 2021 collection in Paris through an immersive art installation. The traditional runway show was eschewed in favor of a more intimate and interactive experience for guests at the Galerie Courbe in the Grand Palais.
Guests were taken on a guided journey through various meticulously designed rooms, each representing a different time of day and mood, reflecting the transitional nature of the collection. Creative director Jonny Johansson’s vision of embracing change and transformation was evident in the use of distinct lighting techniques to create a dynamic and evolving atmosphere.
The collection itself was a manifestation of Johansson’s fascination with possibilities in transitional moments. Neutral tones and natural fabrics seamlessly blended with modern textures and bold colors, creating a harmonious juxtaposition that epitomized the essence of the brand. From oversized blazers to ethereal organza tunics, each piece exuded a sense of optimism and light that resonated throughout the installation.
The collaboration with artist Ben Quinn added an element of whimsy to the collection, introducing psychedelic prints and playful textures that added a youthful flair to the overall aesthetic. Accessories like statement earrings and oversized bags complemented the looks, adding an element of sophistication and edge to the ensembles.
In essence, Acne Studios’ Paris installation was a celebration of transition and transformation, capturing the essence of a brand that continues to push boundaries and redefine the fashion landscape. The collection showcased a versatile and vibrant range of designs that effortlessly transitioned from day to night, symbolizing the ever-evolving nature of style and creativity.
To learn more about Acne Studios and their SS 2021 collection, visit their official website here. For a closer look at the artistry of Ben Quinn and his collaborations, check out his portfolio here.
