Achieving sustainability in the fashion industry is a monumental task that brands are actively pursuing in order to reduce their environmental footprint and promote responsible practices. At the recent Who’s Next trade show conference in Paris, industry experts came together to discuss innovative ways in which brands can accelerate the transition to a more eco-friendly future.
A major focal point of the conference was the importance of sustainable sourcing of raw materials. Camille Le Gal and Laure Betsch of Fairly Made emphasized the necessity of having a diverse library of eco-friendly fabrics. Their successful creation of a resource with approximately 800 sustainable materials listed has enabled collaborations with renowned brands like Des Petits Hauts, showcasing the vast potential for sustainability in fashion.
Despite challenges in transitioning to sustainable materials due to increased production costs, brand Mirae has made significant strides in prioritizing Oeko-Tex certified materials and eliminating synthetic textiles. Designer Edith Cabane stressed the significance of choosing environmentally friendly fabrics that also resonate with consumers, demonstrating the compatibility of sustainability and style.
Ensuring traceability throughout the supply chain is another crucial element of achieving sustainability. Gentle Factory’s comprehensive approach guarantees that all sustainability criteria are met at every production stage, with Jérôme Malavoy’s Transparency One platform aiding brands in tracking their supply chains and obtaining certifications from suppliers. This commitment to transparency enhances accountability and fosters trust between brands and consumers.
In addition to ethical sourcing and traceability, the emphasis on product durability has emerged as a key focus for brands dedicated to sustainability. Companies like 17h10 and Gentle Factory are investing in product testing and up-cycling initiatives to create long-lasting, environmentally conscious garments. This shift recognizes evolving consumer preferences for ethically produced items that stand the test of time.
As brands continue to navigate the path towards sustainability, a profound dedication to ethical practices and an understanding of the sentimental value of clothing are essential. Leading the charge, brands like Mirae are crafting timeless pieces that resonate with consumers, imparting a sense of significance to each purchase. With a growing demand for responsible fashion, it is imperative for brands to prioritize sustainability and embrace a new era characterized by ethical production and consumer empowerment.
For more information on sustainable fashion practices, check out these useful resources:
1. EcoTextile News
2. Fashion Revolution
