London-based Indian fashion retailer Aashni & Co has recently announced a partnership with N7, The Nitrogen Platform’s digital experience offer, in order to enhance its online shopping capabilities. Aashni & Co initially launched its webstore, aashniandco.com, in 2016 and further expanded its digital presence during the pandemic when physical stores were closed. However, the surge in traffic has led to the limitations of its existing technology becoming apparent.
Aashni & Co is renowned for offering high-end apparel, accessories, and jewelry, specifically catering to the South Asian diaspora. With a flagship store located in London’s Notting Hill for over a decade, the retailer stocks renowned brands including Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Ridhi Mehra, Seema Gujral, Vvani by Vani Vats, and Varun Bahl.
N7, an India-based company, has played a crucial role in improving Aashni & Co’s online shopping experience. They have achieved this by significantly reducing webpage load times, enhancing search engine optimization (SEO), optimizing user experience, and minimizing bandwidth costs. N7’s AI-driven image optimization technology automatically optimizes images, resulting in faster load times and reduced infrastructure expenses.
Akash Rathi, Aashni’s Head of Operations, stated that they carefully evaluated various tech offerings before choosing N7 due to its comprehensive solutions, making it a one-stop-shop for their needs.
This partnership between Aashni & Co and N7 highlights the significance of investing in advanced online capabilities to meet the increasing demands of customers and maximize sales opportunities. By expanding their digital experience, Aashni & Co aims to continue providing their discerning clientele with a seamless and enjoyable shopping experience, regardless of the chosen platform.
Useful links:
1. Aashni & Co Official Website
2. N7 Official Website
