A Guide To New Balance: 10 Things To Know

1. A Brief History of New Balance

New Balance, a renowned athletic footwear and apparel brand, has a rich history that dates back to 1906. Originally known as the New Balance Arch Support Company, it was founded in Boston, Massachusetts, by William J. Riley. The company initially focused on creating arch supports and orthopedic inserts to provide relief for individuals with foot-related issues. Over the years, New Balance expanded its product range and gained increasing popularity among athletes and fitness enthusiasts worldwide.

2. Commitment to Quality and Innovation

New Balance has built a strong reputation for its unwavering commitment to producing high-quality products that blend performance, style, and functionality. The brand takes immense pride in its craftsmanship and attention to detail, ensuring that every shoe is constructed with utmost precision. New Balance constantly strives for innovation, incorporating advanced technologies and materials to enhance comfort, durability, and performance for athletes at all levels.

3. Wide Range of Footwear and Apparel

New Balance offers an extensive range of footwear and apparel for various sports, outdoor activities, and casual wear. From running and trail shoes to tennis and basketball sneakers, New Balance caters to the diverse needs of athletes from different disciplines. Additionally, the brand offers apparel such as shorts, tops, jackets, and accessories, ensuring you can find everything you need for your active lifestyle in one place.

4. Emphasis on Fit and Comfort

One of the key aspects that sets New Balance apart is its focus on providing exceptional fit and comfort. The brand understands that every individual’s feet are unique, and therefore offers a wide range of sizes and widths to accommodate different foot shapes and arch heights. The innovative technologies employed in their footwear, such as the Fresh Foam and ABZORB cushioning systems, provide superior shock absorption and cushioning, allowing for a comfortable and supportive wear experience.

5. Dedication to Sustainability

New Balance recognizes the importance of reducing its environmental impact and has made significant strides towards sustainability. The company utilizes eco-friendly materials and manufacturing processes, aiming to minimize waste and conserve energy. New Balance is committed to producing products that are not only durable but also environmentally conscious, ensuring a greener future for generations to come.

6. Collaboration with Athletes and Designers

New Balance has collaborated with numerous athletes and designers throughout its history, resulting in unique and highly sought-after collections. By partnering with renowned athletes and influencers, the brand not only gains insights into athletes’ specific needs but also creates designs that reflect the authenticity and style of these individuals. Collaborations have included names like Kawhi Leonard and Jaden Smith, further solidifying New Balance’s presence in the fashion and sports industries.

7. Exceptional Customer Service

New Balance places great importance on providing excellent customer service to ensure utmost satisfaction. The brand offers personalized fittings in their stores, where trained experts measure foot sizes and provide recommendations based on individual requirements. The knowledgeable staff is committed to assisting customers and helping them find the perfect shoe that optimizes comfort, performance, and style.

8. Community Involvement and Philanthropy

New Balance is dedicated to giving back to the community and making a positive impact. Through its philanthropic efforts, the brand supports various charitable organizations and initiatives, focusing on education, healthcare, and disaster relief. New Balance actively encourages its employees to engage in volunteer work and provides opportunities for them to contribute to their communities, further solidifying their commitment to social responsibility.

9. New Balance Lifestyle Collection

In addition to its athletic footwear and apparel, New Balance offers a stylish lifestyle collection that fuses versatility and comfort. With a range of trendy sneakers and apparel suitable for everyday wear, New Balance ensures you can showcase your style while maintaining the brand’s signature comfort and quality. Whether you’re heading to the gym, meeting friends, or running errands, the lifestyle collection caters to diverse fashion preferences without compromising on performance.

10. Where to Buy New Balance Products

New Balance products are widely available both online and in physical stores across the globe. The brand operates numerous flagship stores, ensuring customers can experience the personalized fitting service and explore the full range of products. Additionally, New Balance products can be purchased through authorized retailers and e-commerce platforms, making it convenient to access their premium footwear and apparel.

Useful Links:
New Balance Official Website
New Balance Store Locator
New Balance Sustainability Initiatives

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