British designer label A-Cold-Wall has taken its expansion into physical retail spaces to the Middle East and Asia Pacific regions with the launch of a pop-up shop in Harvey Nichols at Doha Festival City Mall in Qatar. The pop-up, located within the three-storey Harvey Nichols store, showcases A-Cold-Wall’s SS22 collection and marks the brand’s first foray into the Middle Eastern market.
The 7.2 sq m shop-in-shop space was designed in-house by A-Cold-Wall’s creative team and stays true to the brand’s unique design codes. Inspired by modernist and industrial principles, the space features consistent visual elements that create an open and optimistic atmosphere. The defining feature of the Harvey Nichols Doha area is a series of powder-coated volt yellow x-frames, adding a vibrant touch to the space. Brushed stainless steel plating adds a play of light and reflection, which pays homage to the garment detailing in the Spring/Summer 2022 collection. Additionally, still and moving editorial imagery brings the narrative of the collection to life, immersing customers in the brand’s world.
A-Cold-Wall, founded by Samuel Ross in 2015, is highly regarded in the fashion industry for its unique fusion of British working-class uniforms and Savile Row tailoring. Ross, a former protégé of Virgil Abloh from Off-White, has garnered recognition for his talent. In 2019, he won the BFC/GQ Designer Menswear Fund, the UK’s most prestigious menswear prize for emerging talent. He has also been a finalist for the esteemed LVMH Prize and has worked with Kanye West’s Yeezy brand.
The opening of the A-Cold-Wall pop-up in Harvey Nichols Doha reinforces the brand’s presence in the fashion retail landscape. With its distinct blend of streetwear and tailoring, A-Cold-Wall continues to captivate fashion enthusiasts and expand its global reach. The pop-up provides an exclusive opportunity for customers in Doha to experience the SS22 collection in a thoughtfully curated and visually appealing environment. As A-Cold-Wall looks towards the future, its dedication to innovation and design will undoubtedly continue to shape the fashion industry.
Useful links:
A-Cold-Wall Official Website
Harvey Nichols Official Website
