A Bathing Ape, the legendary Japanese streetwear brand that once reigned supreme in the early 2000s, is preparing to make a grand comeback by opening a new standalone store in London. The upcoming flagship store, situated in the fashionable district of Mayfair on Conduit Street, will represent the brand’s renewed focus on the European market and its dedication to expanding its presence in the region. This significant move comes under the leadership of the esteemed Japanese designer, Nigo, who founded the iconic brand.
Affectionately known as BAPE, the brand has been steadily strengthening its foothold in Europe, with an established presence in Selfridges and collaborations with esteemed retailers like END in Newcastle and Glasgow. The decision to establish a standalone store in London reflects BAPE’s commitment to cementing its position in the European fashion landscape and catering to the growing demand for its unique streetwear offerings.
The launch of the London store is just the beginning of BAPE’s ambitious plans for European expansion, as hints from a brand spokesperson suggest future endeavors to reach other key markets in the region. The acquisition of the 7,000 sq ft space in Mayfair was facilitated by property agents Cushman & Wakefield and Shackleton, underscoring BAPE’s determination to establish a strong presence in Europe.
Once a trailblazer in hip-hop fashion, A Bathing Ape has experienced a resurgence in popularity in recent years, capitalizing on the revival of streetwear trends in the fashion industry. Now under the ownership of the Hong Kong-listed fashion conglomerate, I.T., the brand has been revitalized and repositioned as a prominent player in the contemporary streetwear scene, embodying its signature blend of bold designs and urban aesthetics.
As the highly anticipated opening of the London store draws near, fashion enthusiasts and streetwear aficionados are eagerly awaiting BAPE’s triumphant return to the forefront of the fashion scene. Keep an eye out for more updates on this exciting development in the world of streetwear.
For more information on A Bathing Ape and its upcoming store opening, visit their official website here. To stay updated on the latest streetwear trends and releases, explore the latest collections at END Clothing here.
