Since its launch in June 2017, luxury fashion e-commerce site 24S, part of the prestigious LVMH group, has experienced remarkable growth and success. With the recent introduction of menswear to its product lineup, 24S has further established its reputation in the industry. In an exclusive interview with FashionNetwork.com, CEO Eric Goguey provides insights into the current state of the thriving platform.
Originally positioned as the French answer to Net-A-Porter, 24S quickly transcended national boundaries and garnered a global following. Operating in over 100 countries worldwide, the platform has responded to the demands of the international market by offering multilingual support in French, English, Korean, and German. Goguey explains that rebranding from 24 Sèvres to 24S was a strategic move to increase accessibility and appeal to a diverse audience beyond France.
The introduction of a Korean language version of the site yielded impressive results, with a noticeable uptick in sales post-launch. Tailoring the platform to cater to the unique preferences of various markets has been pivotal to 24S’s accomplishments. Boasting an extensive range of over 250 acclaimed luxury brands, 24S remains dedicated to delivering a distinctive shopping experience tailored to each customer.
An exceptional aspect of 24S is its unwavering commitment to personalized customer service. Goguey underscores the significance of embedding customer care into the core of the business, ensuring that every interaction is characterized by empathy and attentiveness. From exclusive packaging to swift delivery services, 24S prioritizes seamlessness and exceptional service for its clientele.
In terms of presentation, 24S adheres to a classic approach that accentuates the products themselves. Goguey emphasizes that, as a purveyor of luxury goods, the spotlight should always remain on the merchandise and the meticulous curation that resonates with shoppers. With minimalistic content, 24S allows its exquisite products to shine and captivate customers effortlessly.
Looking towards the future, Goguey remains bullish about 24S’s trajectory, noting robust growth and strategic global expansion on the horizon. Committed to meeting customer demands and exceeding expectations, 24S continues to push boundaries, innovate, and elevate the luxury shopping experience for its discerning clientele.
For more information on 24S and its offerings, visit their official website here. To explore the latest luxury fashion trends, visit FashionNetwork.com here.
