24 Sèvres, an e-commerce site launched by luxury conglomerate LVMH just two years ago, has rebranded as “24S.” This new name was announced by LVMH as part of a strategic effort to simplify the brand for a more global audience. The goal is to expand 24S internationally, particularly targeting markets like the US and Asia where there is ample room for growth.
Ian Rogers, Chief Digital Officer at LVMH, praised the success of 24S in 2018 and stressed the importance of attracting a wider international customer base through the new domain name 24S.com. The aim is to make the unique Parisian style of 24S accessible to a broader audience, capitalizing on the increasing global interest in luxury fashion.
CEO Eric Goguey revealed that 24S has already shipped orders to more than 100 countries since its inception, with future plans to concentrate on regions with high growth potential. The US market, in particular, is seen as a crucial driver of growth for 24S. The recent investment in the brand in March, along with new leadership appointments, underscores LVMH’s dedication to expanding 24S as a premier online luxury destination.
Originally an offshoot of Bon Marché, 24S offers a carefully curated selection of over 200 luxury brands, including exclusive labels from LVMH such as Louis Vuitton, Dior, and Celine. Additionally, the platform features collections from up-and-coming designers, catering to a diverse audience of fashion enthusiasts. With its rebranding and renewed focus on global expansion, 24S is primed to strengthen its position in the competitive online luxury retail landscape.
For more information about 24S and its luxury offerings, visit their official website here. To stay updated on the latest trends and news in luxury fashion, explore LVMH’s digital platform here.
