The prestigious Digital Fashion Awards for 2020 marked a significant departure from the usual focus on glamour, instead shining a spotlight on those in the industry who are making a positive impact and driving change. With the global pandemic reshaping the fashion landscape, the British Fashion Council took the innovative step of transforming the traditional live event into a digital film premiere to honor individuals and brands leading the way in the industry.
Unlike previous years, where top designers were recognized in various categories, the Fashion Awards for 2020 chose to highlight 20 trailblazers who stood out for their contributions to creativity, sustainability, community, and equality. In the Creativity category, visionaries such as Grace Wales Bonner, Jonathan Anderson, Kim Jones, Prada, and Burberry were lauded for their innovative approaches to fashion despite the unprecedented challenges of the past year.
In the Environment category, champions of sustainability like Anya Hindmarch, Christopher Raeburn, Gabriela Hearst, Stella McCartney, and The Fashion Pact were honored for their relentless efforts in driving change towards a more eco-friendly industry. The Community segment showcased figures like A Sai Ta, Chanel, Bethany Williams, and Michael Halpern, recognized for their philanthropic endeavors and community engagement during a time of crisis.
The People category put a spotlight on individuals such as Aurora James, Edward Enninful, Lindsay Peoples Wagner, Sandrine Charles, Priya Ahluwalia, and Samuel Ross for their tireless advocacy for diversity and inclusivity in the fashion world. By bringing together this diverse group of changemakers, the Digital Fashion Awards underscored the importance of social responsibility and sustainability in shaping the future of fashion.
This shift from celebrating mere glamour to honoring those who are making a tangible difference marks a pivotal moment in the industry’s evolution towards a more conscious and inclusive future. Through initiatives like the Digital Fashion Awards, the fashion world continues to redefine its values and priorities in line with the changing global landscape.
To learn more about the winners of the 2020 Digital Fashion Awards, visit British Fashion Council and Fashion Awards.
